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Crowd Management

Improving user experience and security at large public events

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Firmen zum Thema

A smart platform to gather intelligence from real-time data

David De Wever: “Festivalgoers have various ways of identifying: tickets, social media accounts, etc. We combined all of these into one guest ID. During the event, we can enrich this ID with new data (e.g. localization), to learn about someone’s favorite food, music, etc. The central platform that processes all these data allows the event stakeholders to send messages and process replies. In setting this up, we focused on data retention, onsite-online replication and accounting for privacy concerns.”

Based on the unified ID, an app was built that can profile individual users. This profile can be enriched before and during the concert or festival. As an example, through this profile, attendees may receive vouchers or recommendations on restaurants nearby the concert location, traffic info and updates on the fastest route to the event, or directions to the event location and even to the attendees’ reserved seats. More generally, it allows to provide them with real-time recommendations – at the right time and place - based on their interactions at the festival, and the context of that moment (e.g., the band that is playing, weather, time of day).

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Unique and scalable localization techniques for a richer festival experience

Accurate localization is one of the key parameters to provide attendees at an event with valuable information. But also for the organizers, it is important to know where people are, where the crowd is densest, or where groups are heading.

Steven Latré: “For this kind of scenarios, we developed a range of localization techniques that make people trackable up to within a meter in a challenging mobile environment – with each localization technique differing in accuracy, scalability and required hardware at the user side. We even developed a technique based on radio tomographic imaging for crowds without smart wristbands. Based on radiation and its reflection, it can estimate the crowd density in a certain area. This is important information for the organizer and security staff. It’s the first time that such technology was developed for a high-density environment and on such large scale.”

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